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D&Ad: 4seven Rebrand

The idea behind this piece of motion graphics is to show the main aspects of the channel, which include the social media aspect & the catch-up nature in the ident. The key aspects are represented using the abstract animation & the path the camera follows.
D&Ad: 4seven Rebrand
Published:

D&Ad: 4seven Rebrand

The aim of this piece was to create a motion graphic ident for 4seven, Channel 4’s new to air channel.

Published: